In today’s fast-moving digital world, businesses have to manage several marketing channels (SEO, blogging, social media, email marketing, paid ads, etc.). When attempting to manage them all themselves, it can get complicated and expensive very quickly. You may have heard of bundled services before, or maybe you have been thinking about getting bundled services for some time.
By choosing to work with an agency that has an all-in-one marketing service, you can simplify and improve your operation, achieve an improved return on investment, and lessen the headaches from managing multiple vendors. Here is a summary of why bundled marketing services are good for business.
1. Saving Time With Centralized Services
Time is money; time is valuable. Bundled marketing services give you one point of contact to manage all your marketing campaigns. You will not be stuck planning meetings with endless amounts of service providers or trying to align your SEO strategies around a social media post and vice versa.
With everything together,
- Your communication will be quicker and easier.
- Your campaigns will be much easier to manage.
- It will be easier to figure out your performance.
Having your services under one roof allows you to spend more time running your business instead of managing the logistics of your marketing team.
2.Cost-Effective and Scalable
Bundled services provide one of the biggest advantages: cost savings. Hiring separate specialists or agencies for every marketing task— like hiring separate agencies for PPC, content, and design— can add up dollar for dollar. Most bundled packages will provide pricing discounts for purchasing services bundled instead of individually.
Bundled services are also usually scalable, so you can define a service at a scale and ramp up or down depending on your objectives and growth, all without renegotiating contracts with multiple vendors.
3.Brand Consistency Across All Channels
Whether someone is reading your blog or an ad or following you on social media, your brand’s voice and message must be represented consistently. Using the same team for all of your marketing provides better alignment, while using separate teams creates potential risks of inconsistencies.
Brand consistency builds:
- Stronger brand awareness
- Trust with your audience
- Higher levels of engagement and conversions
4.An Integrated Strategy Will Achieve Better Results
Marketing is not about the tactic itself—it’s about how tactics work together. A bundled marketing team will develop an integrated strategy so the objectives of every tactic included will support an overall goal.
In other words, your SEO will inform your content creation and ultimately your email marketing and social media. The synergy between tactics will lead to improved results and better opportunity for ROI.
5.You have access to a full team of experts.
When you invest in integrated services, you often get a full team of experts: SEO experts, content writers, designers, PPC specialists, and strategists all working together for your brand. Hiring that level of talent one at a time would consume your time and money.
You get access to multiple expert minds, knowledge, and experience—therefore, you are getting an advantage over your competition.
6.Less Headaches, More Peace of Mind
When you work with multiple vendors, it often creates headaches with communication issues, different timelines, billing issues, and accountability. Integrated marketing has no redundancy, more harmony, and no aggravation!
One Agreement
- One Invoice
- One Strategy
- One team with one goal in mind
Final Thoughts
Integrated or bundled marketing is not a new fad; it is a marketing strategy. Whether you’re a new business trying to grow or an established business ready to expand, an integrated or bundled marketing service can save you time and money and eliminate the headaches associated with multiple marketing vendors.
If you are ready to reduce the stress and friction of integrated marketing and improve your results, a bundled service package could be just what your business needs.
